The objective of the campaign was to encourage students to taste Bulmers Pear and to boost awareness of the brand amongst the student population in Ireland.
By creating a year long consistent campaign, Bulmers Pear successfully managed to penetrate the student market whilst maintaining high levels of brand awareness.
They achieved this by running with a fully integrated campaign using our full portfolio of services across the entire year.
Goody Bag Sampling – 6 x weeks in Sept & Oct
14,000 vouchers across 15 colleges with Bulmers Pear drink voucher
2 x Full Page Spanner magazine – 30,000 copies across 30 colleges
Sept 2010, Feb 2011
2 x MPU Ads in our Spanner Ezine – Sent to 100,000 students nationwide
Sept, Oct, Nov 2010
2 x Dedicated Email – sent to 80,000 students nationwide
Oct 2010 , Nov 2010,
MPU on www.oxygen.ie, 100,000 student members
Live: Sept – Oct 2010 delivering 200,000 Impressions