The Oxygen Goody Bag campaign is Irelands leading premium youth sampling opportunity. It is also the largest and most cost effective sampling campaign in Ireland. Each year across September and October we deliver a whopping 30,000 Goodybags to students across 26 campuses. The campaign allows for peer to peer communication between our clients brand’s and students nationwide.
Every year our educators sign up students to the oxygen.ie website, Ireland’s number one student website. This refreshes our ever growing database of student members, which our clients can target directly through emails with their special offers and information. This year we captured data for over 25,000 new student members. (Details including: emails, SMS, age, gender, college)
We are willing to negotiate product exclusivity for clients, so we do advise early bookings. If you are interested in this for your brand do not hesitate to contact us.
Previous brands who have been a part of this activity include : Kellogg’s, Galaxy, Hula Hoops, Club Orange, Ribena, Wrigleys, Carphone Warehouse, Jacobs and Tic Tacs