The objective of the Horse Racing Ireland on-campus promotion was to create
awareness of Horse Racing as a sport and leisure activity among students.
The Horse Racing Ireland team would travel to seven major campuses in the
Dublin area promoting the Lepordstown Christmas races, directing students to
enter in a competion to win 30 pairs of tickets to the races and an Ipad per
This activity would build on the previous activity carried out in these
campuses during the product sampling in the Oxygen Goody bags in semester
The seven colleges listed below.
* DIT Aungier Street
* DIT Kevin Street
* Blanchardstown IT
* Tallaght IT