Research! Let us do it for you, we are a company that specialises in the student market and have the database to do so. We have teams of trained online and field staff to conduct research for our clients. With our on-going, long-term relationships with colleges and universities nationwide we get the best possible results from our research. If you need market research carried out on Irish Students you need to come to Student Marketing Network.

Below is a list of the different types of research we have carried out in the past for our clients:

  • Online Surveys – email and website
  • On campus surveys
  • Personal Interviews
  • Focus Groups
  • Questionnaires
  • Telephone Surveys


Sample Research

W5 campaign for Bank of Ireland
From January 2011 to March 2011 we carried out an online survey for W5 this was a major piece of research carried out for two of the biggest financial institutes in the country. The research involved getting students from every college in the country to do a 10 minute online survey on

Over the duration of this activity we effectively distributed thousands of posters and flyers in colleges and universities around the county. This was backed up by online and press advertising in college newspapers, national student magazines and on college and student Websites.

The target sample was 7,500 fully completed surveys

We delivered this sample of completed surveys to our client.

These types of results would not be possible without the help of our energetic, outgoing and enthusiastic crew, and most importantly they would not be possible without our partnerships and strong relationship with colleges and universities across the country.

Testimonial: “ allowed us unparalleled access to the Irish student market. Their in-depth knowledge and relationships with the student community was invaluable and delivered impressive results within a tight timeframe.”
Mark Cullen, Director, W5

Amarach Research

In May 2013 we carried out research on behalf of Amarach Research. The research was to be carried out across 12 campuses in each of the 4 provinces of Ireland. All research was done face to face with the survey taking approximately 10 minutes.

The client had requested the research to be conducted within a 2 week period. As the research was to be carried out in May it required a large amount of planning as this is the busy exam period. We overcame all issues using our experienced network of educators and using all of our local knowledge gained over the last 16 years.

Quotas for this piece of research included: Gender, Age, Year of Study, Location, Current Living Arrangement.

The target sample was 500 completed surveys. This was delivered on time and within budget.


“Amarach Research worked previously with the Student Marketing Network on a demanding and complex project which involved sourcing college students for market research. The Student Marketing Network was able to meet the needs of Amárach and was active in highlighting and sorting out issues that arose during the research. Overall we were happy with the level of service and we would be more than willing to work with the Student Marketing Network in the future”

Value Added Africa

In February 2013 we carried out a piece of research for Value Added Africa. It was a nationwide survey carried out online. The survey took approximately 15 minutes for students to complete.

The timeframe for this research was three weeks. The client had requested all 450 respondents be final year business students. Furthermore, the client requested preliminary results after week 1 in order to be the basis for a funding proposal meeting. After week 1 we provided the client with a full report of all data we had collected. As this research was so highly targeted we had to use our relationships with each of the colleges to ensure the survey was correctly promoted to students as well as seeking assistance from local partner databases.

Quotas for this survey included: Gender, Age, Subject of Study, Year of Study, and Location

The target sample was 450 completed surveys. This was delivered on time and within budget.


We commissioned SMN to carry out research on business students’ attitudes to doing business in Africa. SMN assisted in articulating our questions and targeting relevant students ensuring the relevance of the findings. The outcome not only established an effective baseline, they also enabled us to secure funding to grow our work in this area”

Conal O’Caoimh, Director, Value Added Africa